Multipurpose theme documentation
Multipurpose Fashion Theme
Speed Best Practices
Multipurpose Fashion Theme
Theme: Multipurpose Fashion Theme
Help Center > Performance > Speed Best Practices
Overview
Store speed affects conversion and SEO. Follow these practices to keep your store fast.
Limiting apps
- Each app adds scripts and styles. More apps usually mean slower pages.
- Disable or uninstall apps you don’t use.
- Prefer apps that load asynchronously or only on relevant pages.
- Test speed before and after adding an app.
Avoiding excessive scripts
- Minimize embedded scripts (analytics, chat, reviews).
- Use Shopify’s native features when possible (e.g. analytics).
- Load third-party scripts asynchronously or deferred.
- Avoid multiple chat widgets or overlapping tracking scripts.
Other best practices
- Optimize images (resize, compress, appropriate format).
- Use the theme’s lazy loading; avoid overriding it with heavy solutions.
- Keep Custom CSS focused; avoid large blocks.
- Test on real devices and networks (3G/4G).
Common mistakes
| Mistake | Fix |
|---|---|
| Too many apps | Remove unused apps; consolidate where possible. |
| Heavy analytics | Use a single analytics solution; avoid multiple trackers. |
| Large Custom CSS | Keep Custom CSS minimal and organized. |
| Ignoring mobile | Mobile performance is critical; test on slow connections. |