Performance Tips

Multipurpose Fashion Theme

Optimizing performance improves user experience, search rankings, and conversion rates. This section explains best practices to keep your store fast and efficient.

Target: Fast loading under 3 seconds
Recommended: Test performance before and after installing apps

1. Optimize Images

Use compressed images under 300 KB
Prefer WebP format when possible
Use correct image dimensions
Avoid uploading oversized banner images
Remove unused media from theme assets

2. Minimize Apps

Install only necessary apps
Remove unused apps completely
Check for leftover app scripts after uninstall
Test performance after installing new apps

3. Optimize JavaScript & CSS

Avoid editing core theme files unnecessarily
Add custom CSS in a separate file
Reduce third-party tracking scripts
Do not duplicate script includes
Remove unused code blocks

4. Improve Core Web Vitals

Core Web Vitals impact SEO and user experience.

Largest Contentful Paint (LCP) under 2.5 seconds
First Input Delay (FID) under 100 ms
Cumulative Layout Shift (CLS) under 0.1

5. Homepage Optimization

Limit number of homepage sections
Avoid multiple autoplay videos
Use lazy loading for images
Limit large animations

6. Shopify-Specific Optimization

Use built-in Shopify CDN
Enable image lazy loading
Use metafields efficiently
Keep theme updated to latest version

Common Performance Mistakes

Mistake	Impact	Solution
Uploading 5MB banner image	Slow homepage load	Compress before upload
Installing too many apps	Excess JavaScript load	Remove unnecessary apps
Multiple tracking scripts	Slower first render	Consolidate tracking tools
Heavy autoplay videos	Mobile performance issues	Use static image fallback
Not testing mobile speed	Poor mobile experience	Test using performance tools

Recommended Testing Tools

Google PageSpeed Insights
GTmetrix
Shopify Online Store Speed Report

Final Recommendation

Performance optimization is an ongoing process. Regularly review your store after installing apps or adding new content to maintain optimal speed.

Multipurpose theme documentation