Email Signup

Theme: Multipurpose Fashion Theme

Help Center > Sections & Blocks > Forms & Newsletter Sections > Email Signup

Overview

The Email signup section collects customer email addresses for your newsletter. It includes a title, descriptive text, and an email form. Optionally, add a side image for visual interest. Submissions create or update customers in Shopify and can be used with email marketing apps (Klaviyo, Mailchimp, Shopify Email). Place this section near the footer or after key content on your homepage.

Where to Add This Section

Go to Online Store > Themes > Customize.
Select Homepage (or desired template).
Click Add section.
Choose Email signup.
Position near the bottom (before footer) or after featured content.
Save.

📷 Image placeholder: Add a screenshot of Email signup section in Theme Customizer.

Quick Setup (3 Steps)

Add blocks — Add Title, Text, and Form blocks (one of each).
Enter content — Add heading, value proposition, and ensure Form block is present.
Style — Choose color scheme, alignment, and optional image.

Section Settings

Setting	Description	Default
Color scheme	Background and text colors (theme schemes)	None
Content alignment	Left, Center, Right	Center
Image	Optional side image	—
Image caption	Caption for image	—
Image size	Small, Medium, Large	Medium
Image shape	None, Portrait, Landscape, Splat 1, Splat 2, Splat 3, Blob, Circle	Splat 1
Image position	Left, Right	Right
Show divider	Divider above section	—
Show top padding	Top padding	—
Show bottom padding	Bottom padding	—

Blocks

Block	Limit	Description
Title	1	Section heading (e.g. "Join our newsletter")
Text	1	Descriptive text or value proposition
Form	1	Email input and submit button

Block settings

Title — Heading text (e.g. "Join our newsletter", "Stay in the loop").
Text — Rich text; explain benefits (e.g. "Get 10% off your first order", "Exclusive offers and early access").
Form — Typically no configurable settings; theme provides default email field and submit button.

📷 Image placeholder: Add a screenshot of Email signup blocks and a completed form on storefront.

Step-by-Step Setup

Step 1: Add the section

Add Email signup to your homepage (e.g. above the footer) or any template where you want newsletter signup.

Step 2: Add blocks

Click Add block.
Add Title — Enter "Join our newsletter" or similar.
Add Text — Enter value proposition (e.g. "Get exclusive offers, new arrival alerts, and 10% off your first order").
Add Form — The email form block; ensure it is added (required for signup to work).

Step 3: Configure section settings

Color scheme — Choose a scheme that fits your page (or None for default).
Content alignment — Center is typical; Left or Right for asymmetric layouts.
Image (optional) — Add a side image for visual interest (product shot, lifestyle, brand).
Image position — Left or Right relative to form.
Image shape — None, Portrait, Landscape, Splat 1–3, Blob, or Circle for creative image masks.
Image size — Small, Medium, Large; adjust based on layout.
Show divider — Use if you want separation from the section above.
Padding — Adjust top/bottom padding as needed.
Save.

Step 4: Test

Enter an email in the form and submit.
Check Shopify Admin > Customers — new submission may create or update a customer.
If using an email app (Klaviyo, Mailchimp), verify the app receives the signup.

How Submissions Work

Submissions use Shopify's form 'customer' or equivalent.
Emails are stored in your customer list; new submissions may create a customer record if one doesn't exist.
For advanced email marketing (segments, automation, drip campaigns), use Klaviyo, Mailchimp, Shopify Email, or similar.
Ensure your Privacy Policy is linked and you have clear consent for marketing emails (GDPR, CAN-SPAM).

Use cases

Newsletter signup — Collect emails for campaigns and updates
First-order discount — "Get 10% off—enter your email"
Launch waitlist — New product or collection announcement signup
Footer signup — Consistent placement across pages

For merchants

Use a clear value proposition (discount, early access, updates).
Place the section where customers see it (e.g. above footer, after featured collection).
Add an optional image to make it stand out.
Test the form before launch.
Monitor signup rate and adjust copy or placement.

Accessibility

Form has proper labels and structure.
Submit button is keyboard accessible.
Color scheme should meet contrast requirements (WCAG).

Compliance

Ensure privacy policy is linked.
Include consent language for marketing emails where required.
Follow GDPR, CAN-SPAM, and local regulations.

Common mistakes

Mistake	Fix
Form not showing	Add Form block
No value proposition	Add Text block with benefits
Wrong color scheme	Choose Color scheme that fits page
Form not submitting	Check theme/customer form; test in live store
Missing consent	Add privacy/consent language in Text or policies

FAQs

1. Where are submitted email addresses stored?

Email addresses submitted through the Email signup section are stored in your Shopify customer list. New submissions may create a new customer record or update an existing one. Customers who subscribe will be marked as accepting marketing.

2. Why is the Email signup form not showing?

The form appears only if the Form block is added. Go to the Theme Editor and make sure the Form block is present in the Email signup section.

3. Why is the submit button not working?

Make sure the theme is published or previewed properly. Try submitting the form using a valid email address. If the issue persists, check that customer accounts and marketing emails are enabled in Shopify settings.

4. Can I connect this section to Klaviyo or Mailchimp?

Yes. The Email signup section uses Shopify's customer form system. Most email marketing apps such as Klaviyo, Mailchimp, and Shopify Email automatically sync subscribed customers from Shopify.

5. Can I add more fields like name or phone number?

This section is designed specifically for email collection and includes only an email field. Adding additional fields requires theme customization.

6. Why doesn't the image appear?

The image column appears only if an image is selected in the section settings. Go to the Theme Editor and upload an image in the Image setting.

7. Can I change the position of the image?

Yes. In the section settings, use the Image position option to place the image on the left or right side of the form.

8. How do I change the image shape?

Use the Image shape setting to select from available shapes such as None, Portrait, Landscape, Splat shapes, Blob, or Circle.

9. Why do I not see new subscribers in Customers?

After submitting the form, go to Shopify Admin > Customers. It may take a few moments for new subscribers to appear. Make sure the email address has not already been registered.

10. Can I use this section on pages other than the homepage?

Yes. The Email signup section can be added to any template that supports sections, including pages and product templates.

11. How do I improve signup rates?

Use a clear value proposition such as discounts or exclusive offers. Place the section near the footer or after important content where customers are more likely to subscribe.

12. Is the Email signup section mobile-friendly?

Yes. The section automatically adjusts to smaller screens. On mobile devices, the image and form stack vertically for better readability and usability.

Multipurpose theme documentation